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CUPA-HR
Knoxville, Tennessee, United States
25 days ago

Description

To apply, please see the link below.

CUPA-HR is higher ed HR. We serve higher education by providing the knowledge, resources, advocacy, and connections to achieve organizational and workforce excellence. Headquartered in Knoxville, Tennessee, and serving over 33,000 HR professionals and other campus leaders at nearly 2,000 member institutions, CUPA-HR offers professional development programs, higher ed workforce data, extensive online resources, and just-in-time regulatory and legislative information that support organizational and workforce excellence. We believe in championing diversity and inclusion, striving for innovation, upholding the highest levels of service, and maintaining integrity in everything we do.

CUPA-HR has an opening for the position of Marketing Manager with these primary functions:

  1. MARKETING COMMUNICATIONS
  • Develop and implement marketing strategies that align with the association's strategic priorities.
  • Create and implement marketing plans and timelines for CUPA-HR events, products, programs and resources.
  • Manage all aspects of CUPA-HR’s email-marketing efforts, including campaign design, writing, email preparation and scheduling, distribution-list management, and troubleshooting within the email platform.
  • Prepare and schedule emails on behalf of CUPA-HR’s chapters.
  • Collaborate with other CUPA-HR teams to develop a keen understanding of CUPA-HR audiences, resources, products and programs.
  1. DATA ANALYSIS AND REPORTING
  • Manage distribution lists using CUPA-HR’s member database.
  • Routinely analyze data on the effectiveness of CUPA-HR’s email marketing campaigns, social media activity and other awareness efforts, and provide suggestions for improvement.
  1. SOCIAL MEDIA MANAGEMENT
  • Develop and execute strategy for effective use of social media in achieving CUPA-HR’s business objectives.
  • Manage the association’s Twitter, Facebook and LinkedIn accounts.
  1. MEDIA CONTACT
  • Prepare press releases to announce research findings, member news and annual awards.
  • Respond to media requests for information.

As a member of the Communications and Marketing team, the Marketing Manager oversees CUPA-HR’s marketing strategy and communications in support of CUPA-HR’s mission, vision and strategic priorities. The Marketing Manager must fully understand marketing principles, marketing communications strategy, project management, using data to drive decisions, and the nuances of writing for a range of audiences.

The Marketing Manager collaborates with other members of the Communications and Marketing team, as well as the Research team, the Member Service Team, the Learning and Professional Development team, and the IT team to recommend digital marketing strategies; develop and execute marketing communications plans; develop messaging that reflects CUPA-HR’s voice, demonstrates understanding of the audience, and conveys the value of CUPA-HR products and programs; and use metrics and feedback to continually refine and improve processes. Thus, this position requires an ability to collaborate, communicate, and manage various stakeholders in achieving CUPA-HR’s marketing goals.

The Marketing Manager reports to the Director of Communications and Marketing, who prioritizes and assigns all work. However, the Marketing Manager also consults and collaborates with the Communications and Marketing team, other national office staff, and leaders of the higher ed HR community to achieve objectives, get feedback, and generate ideas for new marketing efforts.

The Marketing Manager is expected to be proactive, work both independently and collaboratively, and organize and prioritize tasks, while keeping consistent with the mission, goals and established standards and strategic priorities of the association. Further, the Marketing Manager must represent CUPA-HR in a professional, accurate, and responsive manner when handling external and internal communications. Also, it is of utmost importance that the marketing manager maintains the confidentiality of association information.



Requirements

EDUCATION

  • Bachelor’s degree in a related field and 5-7 years of professional marketing and writing experience.

EXPERIENCE

  • Experience in the following, with a desire to build on skills in any area that needs development:
    • Digital marketing strategy and planning
    • Marketing communications
    • Marketing data analysis
    • Project management
  • Experience with a robust email marketing platform is a plus.
  • Experience developing automated email marketing campaigns is a plus.
  • Experience managing Facebook, Twitter and LinkedIn for business is a plus.
  • Experience with WordPress, Google Analytics and/or Adobe Creative Suite is a plus.

SKILLS

  • Demonstrated ability to make marketing decisions and develop strategies that achieve results.
  • Demonstrated ability to write clearly, concisely and with the audience in mind.
  • Must have strong organizational and problem-solving skills and keen attention to detail.
  • Must have excellent communication skills.
  • Demonstrated ability to work effectively under tight deadlines and manage projects independently.
  • Excellent people skills and experience collaborating with multiple
  • Basic knowledge of HTML is a plus.

Position is a regular, full-time, exempt position under the Fair Labor Standards Act. Some evening hours, weekend work, and travel will be required. 

Work arrangements are flexible and include in-person and remote work options. Remote workers may be required to travel to the Knoxville office on occasion (for longer distances, some travel expenses will be reimbursed). Relocation to Knoxville can also be discussed (in which case some relocation expenses will be reimbursed).

Benefits for regular, full-time employees consist of:

  • Very generous organization contribution to medical and dental benefits.
  • 10% CUPA-HR contribution to retirement savings plan with required employee contribution of 5%.
  • Generous vacation and sick leave and 12 paid holidays.
  • Basic life insurance funded by CUPA-HR for all employees.
  • A great, collaborate, casual working environment with an organization that has a firm commitment to diversity, equity, and inclusion.
  • A flexible work schedule.
  • Professional development opportunities, including tuition reimbursement.

TO APPLY

Applications will be accepted starting June 24, 2021. To apply, go to the following link:

https://www.cupahr.org/about/employment-opportunities/

A resume, cover letter, and writing sample are required to apply. Also, provide the names and contact information for three references. Review of application information will begin immediately and continue until the position is filled.

CUPA-HR is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, age, handicap, disability, sexual orientation, gender identity or gender expression. CUPA-HR also complies with all provisions of USERRA relating to reservists’ and veterans’ rights. We are committed to having a diverse, equitable, and inclusive workforce, and we strongly encourage job seekers from under-represented groups to apply.

Job Information

  • Job ID: 57687046
  • Location:
    Knoxville, Tennessee, United States
  • Position Title: Marketing Manager
  • Company Name: CUPA-HR
  • Industry: Nonprofit/Association
  • Job Function: Marketing
  • Job Type: Full-Time
  • Salary: $53,000.00 - $58,000.00 (Yearly Salary)
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