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SmartNews
San Francisco, California, United States
1 day ago

Description

Founded in Tokyo in 2012, SmartNews has quickly become the go-to source of news for millions of users around the world, and a leading news discovery mobile app. Our mission is to deliver the world’s quality information.

We are looking for an experienced marketer with a passion for consumers, Product Marketing, news and content discovery. This PMM will support the US Marketing team and will work on initiatives with strategic importance to the US market. Your responsibilities can include (but are not limited to): Market and competitive analysis, defining target audiences, external positioning, go-to-market planning & execution, briefing creative designers and/or agencies and consumer research.

You will work across the product marketing process, from ideation to execution. There are day-to-day responsibilities of managing campaigns and initiatives, as well as specific deliverables to share with the US Marketing Team and present to key cross-functional partners, including Product, Design, and Corporate Planning.

We are looking for a candidate who is excited to tackle complex questions, capture internal perspectives, formulate & test hypotheses to inform a clear point-of-view and thoughtful recommendation on positioning & go-to-market strategies. The ideal candidate can collaborate with both technical & creative partners, and is equally comfortable developing strategy and executing to set that strategy in motion.

Experience working with mobile apps, digital marketing, brand marketing, management consulting, general management are all highly relevant foundations for effective Product Marketing at SmartNews.

Responsibilities

  • Develop target customer segmentation and go-to-market strategy for a new feature, including positioning and messaging
  • Stay on top of market trends and develop competitive analyses
  • Be a fearless advocate for the voice of the consumer
  • Work closely with cross-functional teams to represent the Marketing Division and our perspective on the consumer


Requirements

  • Minimum Requirement
    • Analytical approach to business problems
    • Strong storytelling skills leveraging insights & data
    • Ability to work independently but also able to call out blockers when necessary
    • Interest in creative, out of the box thinking
    • Energized to collaborate with cross-functional teams like Product, Design or Engineering
    • Excel at simplifying complex problems into actionable next steps
    • Outstanding verbal and written communication skills
    • Strong comfort using slides and spreadsheets (our preference is for G-Suite tools)
    • Track record of working well with creative talent
  • Preferred Requirement
    • Familiarity with the app ecosystem (platforms, market data…).
    • Capacity to navigate through ambiguity

Job Information

  • Job ID: 57955919
  • Location:
    San Francisco, California, United States
  • Position Title: Product Marketing Manager
  • Company Name: SmartNews
  • Industry: Technology
  • Job Function: Marketing
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Min Education: None
  • Min Experience: 3-5 Years
  • Required Travel: 0-10%

Please refer to the company's website or job descriptions to learn more about them.

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