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Boston University
Boston, MA, United States
17 days ago
Boston University
Boston, Massachusetts, United States
17 days ago


The Enrollment Marketing Manager is responsible for managing campaigns and communications to generate awareness, inquiries, and applications for the law schools LLM, masters degree, and certificate programs, and for supporting efforts to yield admitted students and achieve enrollment goals.

  • Coordinate communications with all inquiries and applicants, leveraging the schools admission database, CRM, and marketing automation tools to provide relevant information and keep prospects engaged throughout each admission cycle.
  • Communicate directly with individual prospects, applicants, and admitted students, addressing questions and advising candidates about their options.
  • The Enrollment Marketing Manager reports to, and works closely with, the director of graduate admissions, supporting all aspects of the admission operation necessary to achieve enrollment targets.


  • Bachelor's Degree and 3-5 years of relevant experience required; Master's Degree preferred.
  • Demonstrated expertise with marketing strategy and execution, a strong grasp of contemporary digital marketing tools and tactics, and a proven track record of achieving goals.
  • Comfortable working with a variety of marketing technologies, particularly databases, content management systems, CRMs, and marketing automation solutions.
  • Familiarity with recruitment and admissions principles in an educational environment, particularly with graduate programs.
  • A commitment to data-informed decision making and continuous improvement.
  • Excellent communication, interpersonal, and customer service skills.
  • Previous experience with international education preferred.

Job Information

  • Job ID: 58507091
  • Location:
    Boston, Massachusetts, United States
  • Position Title: ENROLLMENT MARKETING MANAGER, School of Law
  • Company Name: Boston University
  • Job Function: Recruitment and Marketing
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Min Education: BA/BS/Undergraduate
  • Min Experience: 3-5 Years
  • Required Travel: 0-10%

Please refer to the company's website or job descriptions to learn more about them.

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