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VirtualZ Computing
Minneapolis, Minnesota, United States
21 hours ago

Description

Director of Marketing

  • Minneapolis, MN
  • Full-time

Company Description

VirtualZ is developing its flagship product, Lozen, in partnership with Microsoft, Micro Focus, and other industry-leading companies.  Lozen is an innovative, first of its kind offering to connect cloud and distributed environments and the IBM z/OS mainframe.  VirtualZ Computing is an early-stage, privately held, women-founded and women-led software company.

Job Description

As Director of Marketing, you will drive direct and indirect revenue growth for our game-changing software by directing all online and traditional marketing initiatives in our fast-paced, entrepreneurial environment.

Primary Responsibilities

  • Work with the CEO and executive team to develop marketing strategies, tactics, metrics, and budget that support revenue goals
  • Build and manage product launch strategies, plans, objectives, and measurements to drive market awareness, product adoption, and achieve revenue goals
  • Oversee the development of company and product messaging, content, and materials for a variety of audiences (investors, customers, partners, and internal sales) and across multiple channels (company website, external marketplaces, presentations, events and webinars, sales aids, outbound campaigns, PR, advertising, and so on)
  • Build and manage a network of external consultants and subject matter experts to create compelling content
  • Lead and manage on-going development of company website, including SEO/SEM efforts
  • Create customer/partner lead-generation programs to grow target markets, with a heavy focus on developing inbound marketing through SEO/SEM
  • Develop and implement our corporate social media strategy
  • Develop event strategies including webinars and tradeshows
  • Participate actively in translating customer/market needs into new feature development in our products
  • Develop and lead our Net Promoter Score (NPS) customer satisfaction program
  • Gather competitive intelligence and build analysis into business strategy

Essential duties

  • Achieve the company’s revenue goals and objectives
  • Manage marketing to quantifiable quotas and metrics within the marketing budget
  • Build the VirtualZ brand
  • Communicate effectively with peers, employees, partners, and customers as a key member of the team
  • Excellent writing skills, including original authorship of thought leadership content and marketing emails
  • Live our Core Values

Qualifications

  • Minimum of 5 years of experience successfully leading marketing initiatives, including SEO/SEM, within a software environment
  • Track record in delivering revenue results
  • Ability to manage multiple and competing objectives, demonstrated ability to adapt quickly to change, ability to prioritize and juggle to consistently meet multiple, short deadlines
  • Experience managing internal and external teams
  • Working knowledge of Salesforce.com including Pardot; WordPress; Microsoft Office
  • Familiarity with the “They Ask You Answer” methodology and Net Promoter Score a plus
  • Bachelor’s Degree required; business concentration preferred

The VirtualZ Culture

We are a team of professional collaborators and innovators with a vision to positively impact the people and companies we serve.

 

VirtualZ is the founder of “Making our Strong Community Stronger", an industry-wide collaborative initiative on Diversity, Equity, and Inclusion (DE&I) in the mainframe in partnership with IBM, Broadcom, Rocket, The Linux Foundation and Tech Channel.

 

We care for our community and world through our action and words:

  • Flying planes to rescue animals needing immediate care
  • Working to alleviate poverty in local communities
  • Building education opportunities for students at our university alma maters
  • Leading youth trips and retreats
  • Mentoring high school students with limited financial means
  • Giving foster dogs a safe place to transition to a forever home
  • Serving the National Center for Missing and Exploited Children
  • Providing web and social media support at church
  • Speaking at conferences to empower women

Our Core Values

 

Relationships

We value relationships based on love and friendship. Seriously, love.

Customers & Partners

We’ve got your back. We’re in this together.

We

We take joy in seeing each other succeed. At work, at home, in our communities.

You

Your whole self is welcome here. Be authentic. Be genuine. Be you.

Us

We listen first. We embrace conflict. We inspire each other. We find a way.

If this sounds like you, we’d love you to welcome you to our team!



Job Information

  • Job ID: 59427976
  • Location:
    Minneapolis, Minnesota, United States
  • Position Title: Director of Marketing
  • Company Name: VirtualZ Computing
  • Job Function: Marketing: Management
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Min Education: BA/BS/Undergraduate
  • Min Experience: 5-7 Years
  • Required Travel: 0-10%

Please refer to the company's website or job descriptions to learn more about them.

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