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AAA National Office
Lake Mary, Florida, United States (hybrid)
18 hours ago

Description

The Senior Partnership Marketing Manager is responsible for managing the strategy integration and the day-to-day activities of multiple AAA national partners, including the company’s initiatives, sponsors' activation, and other revenue and non-revenue generating activities. This position will be responsible for owning and driving growth for AAA Discounts & Rewards partners through marketing programs, campaigns and engagements from strategy through execution. This opportunity is collaborative in nature, with responsibility for strategic direction and marketing execution of a portfolio in conjunction with partner brands and AAA Clubs to ensure implementation of the specific goals and responsibilities that are within the clubs’ domain.



Requirements

Responsibilities to include but are not limited to:

  • AAA's primary point of contact with AAA partner brands, managing AAA's overall relationship with each assigned brand.
  • Negotiate renewal contract terms which are favorable to AAA members, clubs and national.
  • Maximize partnership monetization opportunities by continually seeking growth throughout the partner ecosystem from member journeys to marketing optimizations to new business models that drive membership growth.
  • Actively pursue opportunities to drive partner brand awareness by working with the partner and AAA clubs’ marketing and sales teams nationally.
  • Generate a detailed business plan for the assigned partners and clubs including defining mutual value propositions, strategy on joint solutions, performance metrics, marketing, relationship mapping, and governance.
  • Manage all operational aspects of partner engagement. Define, document and administer the yearly partner operational business plan and objectives and a long range strategic plan.
  • Communicate and monitor KPl's including performance targets, reporting standards and data collection results to both clubs and partners.

Competencies, Requirements and Certifications:

  • Intellectually curious with a growth mindset, not content with simply managing but driven to innovate, create new business models, and optimize partnership opportunities.
  • Establish relationships to build credibility and influence at all levels of the organization.
  • Evaluate business opportunities and potential partners with an integrated view of the market and business factors.
  • Manage multiple partners in situations where there are conflicting priorities.
  • Proficiency in campaign design and administration, collaborating with corporate marketing functions.
  • In depth understanding of social media, mobile and direct marketing principles.
  • Demonstrate contract and partner management competencies.
  • Top notch organizational, written, communication and analytical skills.
  • Excellent project management, collaboration, and teaming building skills.
  • Financial acumen and effective business negotiation skills.

Education and Experience:

  • Bachelor’s degree in Business and (8-10) years of program management or relationship experience, minimum of (7) years of experience.
  • Bachelor’s degree in Business Administration, MBA preferred.
  • Travel requirements are up to 5 to 10%.

AAA National supports a flexible work environment for our associates. We are committed to collaboration, innovation and work-life balance, and offer a hybrid work model of three days in the office, and two days at home (or wherever you work best) each week.

AAA National Office is not accepting unsolicited assistance from any search firms for this employment opportunity. All resumes submitted by search firms to any employee at the AAA National Office via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this particular position from the AAA National Offices Talent Acquisition department will be deemed the sole property of the AAA Nationals Office. No fee will be paid in the event the candidate is hired by the AAA National Office as a result of the referral or through other means.

Job Information

  • Job ID: 66970962
  • Workplace Type: Hybrid
  • Location:
    Lake Mary, Florida, United States
  • Company Name For Job: AAA National Office
  • Position Title: Senior Partnership Marketing Manager
  • Industry: Consumer Products
  • Job Function: Customer Strategy,
    Marketing Communications,
    Product Marketing,
    Strategy
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Min Education: BA/BS/Undergraduate
  • Required Travel: 10-25%

Please refer to the company's website or job descriptions to learn more about them.

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